Advertising Creative: Strategy, Copy, and Design. Thomas (Tom) B. Altstiel, Jean M. Grow
Advertising-Creative-Strategy.pdf
ISBN: 9781506315386 | 488 pages | 13 Mb
- Advertising Creative: Strategy, Copy, and Design
- Thomas (Tom) B. Altstiel, Jean M. Grow
- Page: 488
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781506315386
- Publisher: SAGE Publications
Download pdf textbooks online Advertising Creative: Strategy, Copy, and Design (English literature)
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Advertising Creative: Strategy, Copy, and Design: 9781506315386
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Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media
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Principles and practice of writing for advertising. Covers the creative aspects of advertising design, strategy, copy, layout, typography, and
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Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media
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What professional-related book could you not live without? Advertising Creative Strategy, Copy, and Design is one of my all-time favorite books. A lot of insight
Contents - SAGE
A SAGE Publications book:Advertising Creative: Strategy, Copy, and Design: Tom Altstiel, Jean Grow. Written in an accessible style, Advertising Creative has
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